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1. Product and Service Review
We approach all new and existing web sites with the same Product and Service Review. To achieve good online marketing results in search engines our optimisation team must understand your product and service, knowing your customers and what they search for is a vital for achieving better customer targeting solutions and ROI.
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2. Keyword, Keyphrase, Competition Research
Once we have a clear understanding of your products and services we then research on all the keywords and phrases relative to your product/service, this assists us in targeting the correct relative search terms entered by your customers. Web Site content can then be modified and expanded to help target new unknown phrases.
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3. Technical Web Site Review/Report
Whether you have an old existing web site or planning a new development our Technical Analysis Report will root out web site issues that may hurt or prevent better rankings.
Due to our Technical Experience of websites and web servers we understand how search engines collect data and content. If a search engine robot is unable to retrieve data/content correctly or your server doesn't respond with the correct headers then all your/our efforts can be wasted.
If a web site has been banned by search engine or downgraded we'll do our utmost best to locate the cause, report and implement a solution.
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4. Web Site Adjustments and Optimisation
Once all the web site research and analysis reports are completed we can then make adjustments directly to your web site and work with you closely to build and expand your web site. Basic web pages or database content can be adjusted by FTP or by using your current CMS (Content Management System).
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5. Reporting and Maintenance
The final stage of our 5 Step Solution for better online marketing is "Reporting and Maintenance". Better search engine rankings can't be achieved over night and can take anywhere from 3 months to 2 years depending on the level of competition.
We can provide basic ranking reports and make minor adjustments over a long term period. This allows your web site business to keep up with competition and all the latest requirements for Internet Marketing.
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